Initial launch in 2013 by the Var Provence Cruise Club (VPCC) in the Ports of Toulon Bay (Toulon and La-Seyne-sur-Mer).
The “Cruise Friendly” certification is granted to local tourism providers and storekeepers who comply with certain requirements catered to visiting cruise passengers. The aim is to create a strong network where the VPCC, Tourist Offices and local providers work towards the same common goal: enhance the experience ashore by delivering a quality welcome that meets the requirements of cruise lines, their cruise passengers and crew members!
The Cruise Friendly Label helps local businesses (shops, restaurants, tourism & leisure providers, museums…) to attract new customers. It’s a win-win situation for everyone. This kind of quality label is just unique.
The VPCC is working to extend its brand to other Var Provence ports and to the regions’s most visited hinterland sites but also internationally. Our actuals members are the cities of Bandol, Sanary, Le Castellet, Toulon, La Seyne-sur-Mer, Hyères, Le Lavandou, St-Raphaël, Cassis, Sète, Saint-Denis de La Réunion, Yokohama. Other destinations are studying joining the Cruise Friendly network in 2021.
Key figures 13 ports & destinations worldwide ... and more to come… 567 "Cruise Friendly" storekeepers & local tourism providers
The Cruise Friendly Welcome Quality certification
Finalist “Best marketing Initiative of the Year” category Seatrade Europe Cruise Awards 2017.